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The Engage 2010 customer conference began with a ballroom packed with professionals eager for inspiration into the methodologies of making sense of customer intelligence.

We started off with a short speech from our VP of Marketing who welcomed everyone to New Orleans, explained the philosophy behind the Engage customer conference, invited everyone to enter to win great data-centric prizes offered in The Great Data Give Away, and thanked all who attended the previous night’s first-ever Ignite NOLA for helping to make it a huge success. Next, he encouraged everyone to “s’asseoir de retour et apprécier…sit back and enjoy!”

Next were two blocks of sprint presentations. Sprints are a unique format of presenting information to a group, Ignite-style. This means presenters have 10 minutes to share their insights about topics important to digital marketers, analysts and customers. (You can find out more on how sprints work by reading this post.) Some of the Engage sprinters included:

• Jennifer Zeszut, founder and CEO of the sentiment analysis startup Scout Labs who talked about natural language search and how the phrase “mutha fuc**” can mean many things.
• Sam Yager and Christian Rudder of OKCupid taught us that men think most women are OK looking but they only message the hot ones, and that women think most guys are ugly but they message all of them.
• Sean Power, O’Reilly author and co-founder of Watching Websites, who explained the definition of a word he coined, “communilytics”.
• Douglas Karr, CEO of DK New Media, who used a school dance analogy (and danced a little for us, too!) to explain the 5 steps to conversion.

Another Engage 2010 “first” is the Open Exchange Science Fair. This consists of several tables staffed with Webtrends personnel who lead hands-on exhibits (with monitors, placards, and white lab coats!) explaining such things as web portal integration, mobile analytics and email retargeting. Awesome!

You can catch up on the whole event by reading the following posts: Engage 2010: The First Day, Engage 2010: The Second Day and Engage 2010: The Last Day

Thank you and thanks to New Orleans for an unforgettable experience. I’m pretty sure NOLA helped conjure the magic that is Engage 2010. Next year in San Francisco we’ll bring back the favorites: Science Fairs, Sprints, and workshop session submissions. So go register now!

Even though Engage 2010 is over, the event is still alive and kicking, only now it’s being transitioned into a TED.com-like depository of all things Engage. To view all of the information shared at the New Orleans event visit our media gallery.