Yosemite A Marketers	Lloyd's Bank & Social Media Experimentation Christian Howes, Webtrends & Alec Dainty, Lloyd's Bank
Yosemite B CMO Track	Digital Database Marketing Gary Angel, Semphonic & Jennifer Wilson, Webtrends Gary will provide insights into the benefits of bringing together web analytics and traditional database marketing. He'll share success stories and a framework you can apply at your own organization.
Yosemite C Analysts	Search Marketing and Facebook Ads for 2011 Jeff Seacrist, Webtrends & Matt Lawson, Marin Software
Franciscan A Marketers	Best Way to Create A Viral Campaign: Building An App Justin Kistner & Peter Yared of Webtrends In this workshop, you will learn to create a viral campaign by building an app (with Peter Yared)
Franciscan B Marketers	How Campaigns Really Work: Campaign Tracking Wendi Malley, LexisNexis & Ori Fishler, Edgewater Consulting Ori and Wendi reveal lessons learned through years of campaign tracking, from basic methodology to attribution models and offline CMS integration. See how integrating data from multiple sources can be creative, including actionable metrics with new insights on conversions, lookup tables and smart reports.
Franciscan C Analysts & Devs	Delivering Mobile Content The Right Way James Pearce, Sencha & Eric Butler, Webtrends
Franciscan D Analysts & Devs	Analytics Tagging Audit Michael Cook, Webtrends & Rob Seolas, ObservePoint This session will not only show the importance of auditing your tags, but give you tips on how to start and maintain it. Dive into examples to see how your tools can make documentation and maintenance easy.
Webtrends Theater	Ads

Yosemite A for Marketers	Corporate Blogging Doug Karr, DK Media
Yosemite B for CMOs	The Death of One-Site-Fits-All Jason Carmel, ZAAZ A single, generic "user" doesn't exist. So why do most websites show everybody the same thing? Our presenters will outline the problems of one-site-fits-all digital marketing and show best practices for how to start and optimize a meaningful targeting program.
Yosemite C for Analysts	From Misunderstood to Celebrated: When Analysts Get Data to Truly Mean Something Jacques Warren, WAO Marketing Your business can't do digital marketing without resources. Securing time, money and people is a critical skill to your success, and executive leadership wants to be convinced! Learn how to give them a reason to believe in your plan.
Franciscan A for Marketers	Social Referrers and Links June Dershewitz, Semphonic & Justin Kistner, Webtrends If tracking social media is new territory for you, this is a session you must attend. Learn two practical ways to track traffic on your own with Webtrends Analytics, including referrers and how to tag, shrink and share social media campaign links.
Franciscan B for Marketers	Developing A Scoring Strategy April Brown, Rubicon If you are anxious to understand how to score online prospects and customers, this workshop is for you. You'll hear down-to-earth approaches you can use at your organization and get a worksheet to help guide you.
Franciscan C for Analysts & Devs	Data Mining for Smarter Social Media Marketing Paul Barrett, Teradata
Franciscan D for Analysts & Devs	Using Mobile App SDKs Eric Butler & Paul Lawbaugh of Webtrends Every organization has mobile app plans, whether web apps or native platform apps. This session covers best practices for getting started and using Webtrends' mobile SDKs to create meaningful reporting data.
Webtrends Theater	Apps

Yosemite A for Marketers	Mobile Measurement Strategy Eric Rickson, Webtrends, Greg Dowling, Semphonic, & Anders Rosenquist, Zaaz Measurement without a business focus is like looking for treasure without a map. Join mobile thought leaders Greg Dowling of Semphonic and Anders Rosenquist of Zaaz as they help you uncover the insights you need to optimize your mobile channel.
Yosemite B for CMOs	State of The App Peter Yared, Webtrends This session will show how to maximize conversions and make sense of the mix of Facebook social apps, social apps on the website, mobile apps, and mobile optimized websites. What's working, and what's not!
Yosemite C for Analysts	One Man Targeting Machine Chris Moon, Visit London & Jennifer Wilson, Webtrends This is a great story about how one guy started doing targeting for Visit London--not because someone asked him to, but because he knew it was good for business. Success breeds success, and he's developed a strategy with ongoing programs. Come get inspired!
Franciscan A for Marketers	Site Optimization Clinic: Free Consultations! Bob Garcia, Webtrends & Frans Keylard, Webtrends
Franciscan B for Marketers	Webtrends and CRM Together at Last Josh Holtzman, American Data Company & Adam Greco, Web Analytics Demystified
Franciscan C for Analysts & Devs	Custom Reporting Eric Gerhardt, Webtrends
Franciscan D for Analysts & Devs	Tagging Tips, Tricks & Tag Management Systems Michael Cook, Webtrends & Josh Manion, Ensighten
Webtrends Theater	Social

Yosemite A for Marketers	How to Increase Your Facebook Fan Base: 3 Tips for Maximizing Engagement with Likes & Shares Justin Kistner, Webtrends Get the three big tips you need to know to maximize engagement with likes and shares.
Yosemite B for CMOs	5 Musts for Mobile Marketing (Panel) Eric Rickson, Webtrends with Mark Challinor, Telegraph Media, Kunal Gupta, Polar Mobile, Brad Marks, BlackBerry & Mike Ricci, Merkle As businesses reach out to grab the mobile rocket ship, common struggles with the transition pop up; from having an iPhone strategy, to articulating and executing a full mobile strategy. This session explores the top considerations for brands and publishers to launch and scale their mobile channel successfull
Yosemite C for Analysts	More Power to the Marketer: Now it's Easy to Use Cross-Channel Behavior to Drive Results Scott Jones, Responsys
Franciscan A for Marketers	Sharepoint + Webtrends= Happiness Tricia Bush, Microsoft, Edward Tasch,Emerson & Neelesh Raheja, GNET Are you publishing and measuring websites effectively? IBM and Webtrends can help you deploy engaging marketing initiatives and measure your activities to achieve online and multi-channel business goals, including IBM Customer Experience Suite, WebSphere Portal and Lotus Web Content Management.
Franciscan B for Marketers	User Centric Design Workshop Justin Garrity, Webtrends
Franciscan C for Analysts & Devs	Getting In Sync with Asynchronous Technologies: A Deep Dive On JavaScript Tracking Patrick Mazzotta, Unilytics & Eric Butler, Webtrends There are as many asynchronous events on the web as there are ideas to "do stuff." If you are looking for a more technical session on tagging techniques and user event tracking, then this is for you. Come learn to use JavaScript to track things you never knew possible.
Franciscan D for Analysts & Devs	Webtrends 101: Tips and Tricks PJ Bocek, Webtrends Who's confused? Bring your questions and receive answers from a Senior Support Engineer who has been working with these products for over 11 years!
Webtrends Theater	Segments

Featured speakers:
Lesley Chilcott, award-winning Producer of Waiting for "Superman" and An Inconvenient Truth
Charles Best, CEO, Donorschoose.org
Chris Gebhardt, EVP, Participant Media and GM , TakePart

We will celebrate genius and inspire each other to reach beyond our daily lives, to strive for excellence and innovation, and to inspire genius in students everywhere. We will be screening a portion of the most highly-acclaimed documentary of 2010, Waiting for "Superman", and hosting key players from the making of the movie.

For full details on this amazing event, click here

Bus transport to Evening Event leaves 6:30/45PM

Yosemite A for Marketers	Creating A Culture of Measurement John Lovett, Web Analytics Demystified
Yosemite B for CMOs	Ask the Optimization Experts Panel Bob Garcia, Webtrends, Brooks Bell, Brooks Bell Interactive, David Sprinkle, ROI Labs/Acronym, Eric Beane, VML, Jason Carmel, Zaaz, and Frans Keylard, Webtrends
Yosemite C for Analysts	Bringing it All Together: From Strategy to Dashboards to Optimization Jeff Seacrist & Jason Widup of Webtrends Webtrends' Digital Marketing Optimization (DMO) consultants have developed a model that ensures success for any program, campaign or site. The two consultants who started it all tell how they applied this model to one of Microsoft's most important commercial campaigns.
Franciscan A for Marketers	Data that Matters in Social Media Campaigns Jacques Prothon, Emailvision & Amita Paul, Emailvision
Franciscan B for Marketers	Best Practices for Measuring Facebook Justin Kistner, Webtrends
Franciscan C for Analysts & Devs	Webtrends 101: Tips and Tricks PJ Bocek, Webtrends
Franciscan D for Analysts & Devs	Multichannel data collection & usage Bruce Kenny & Eric Butler of Webtrends
Webtrends Theater	Analytics

Yosemite A for Marketers	Predictive Modeling at Orbitz Tony Gray, Orbitz
Yosemite B for CMOs	Expert Panel: Social Media Justin Kistner, Webtrends, Greg Poffenroth, Ascentium, Ben Straley, Meteor Solutions, Dilip Venkatachari, Compass Labs & Ted Shelton, Open First. Leveraging the Stream: Reaching Consumers on Social Networks Industry experts discuss the ways that data reflects behavioral trends, including how social media content can be culled and analyzed to reach consumers in real-time and how this technology benefits advertisers and marketers.
Yosemite C for Analysts	Mobile Analytics 101 Eric Rickson & Megan Douglas of Webtrends Are you just getting started with mobile measurement and don't know where to begin? Join Eric Rickson and Megan Douglas, two of Webtrends' mobile fanatics, as they cover the essentials of mobile analytics, top analytics for apps and, of course, a brief overview of Webtrends Mobile Analytics capabilities.
Franciscan A for Marketers	Create Exceptional Web Experiences with IBM Project Northstar and Webtrends Krishnan Hariharan, IBM
Franciscan B for Marketers	The Strategic Imperative in the Development of a Measurement Program For Your Company Marc Schwartz, SapinetNitro & Bob Willcox, CA Technologies Developing a measurement program needs to happen at a strategic level, but this can be very challenging, even for forward-thinking companies. Come to this session and learn how companies like yours have developed and implemented these programs successfully.
Franciscan C for Analysts & Devs	Using APIs to build solutions Paul Lawbaugh, Webtrends Learn how to use various Webtrends APIs to build dashboards, syndicated feeds and real-time key metrics. This presentation will show you that there's much more to web services than powerful, timely data.
Franciscan D for Analysts & Devs	Custom Reporting Eric Gearhardt
Webtrends Theater	Analytics

Yosemite A for Marketers	Behavioral Remarketing that Delivers Real Results Jeff Seacrist, Webtrends & Erick Barney, Motorcycle Superstore
Yosemite B for CMOs	How Much Should You Invest in Social and can you Leverage Viral? Justin Kistner, Webtrends & Jamie Christner & Stephen Boyd, Definition6 "I want my video to go viral. Make it happen!" This session is a fun review of who got viral right, who's faking it, and the analytics that tell why. Can you fake happiness? Can you plan viral? What analytical tools can you use? Bring your questions and opinions.
Yosemite C for Analysts	Monetization Jason Burby, Zaaz
Franciscan A for Marketers	Play @ Engage Integrating game dynamics into your Marketing Justin Spohn & Ned Failing of Fight
Franciscan B for Marketers	Selling the Value of Digital Marketing to the C-Level Marc de Schweinitz, Dow Chemical & Derek Fine, Webtrends Your business can't do digital marketing without resources. Securing time, money and people is a critical skill to your success, and executive leadership wants to be convinced! Learn how to give them a reason to believe in your plan.
Franciscan C for Analysts & Devs	Scorecards - So You Can Focus On Analysis Michael Kaushansky, Ogilvy, Kiki Hager, VML, & Elizabeth Robillard, Webtrends Traditional software vendors have failed to develop technology in a way that feeds into decision-making processes. Ogilvy fills this void and with a leading online and offline dashboard solution with innovative and powerful reporting for financial services, logistic and CPG clients.
Franciscan D for Analysts & Devs	Mobile Implementation: Tactics for Success Megan Douglas & Paul Lawbaugh of Webtrends A critical part of a successful mobile strategy, this presentation demonstrates how to improve your mobile application user experience, increase usage/conversions and guide future development at your organization.
Webtrends Theater	Segments

Webtrends and ObservePoint are sponsoring Web Analytics Wednesday at CityScape, atop the Hilton San Francisco Union Square. Join us for a casual gathering following Webtrends Engage to debrief over some drinks.
Register for this event HERE