Schedule

Monday, January 28

4:00-8:00pm	Registration
3:00-4:30pm	Workshop – Mobile & Social
6:00-8:30pm	Welcome Reception – Westin, Imperial Floor

Tuesday, January 29

7:30-5:30pm	Registration – Georgian Room
7:30-8:30am	Breakfast in Solution Pavilion – Genius Bar + Demo Stations
8:30-10:30am	Opening Session Welcome Keynote: Re-Imagine Digital Marketing Alex Yoder – CEO, Webtrends Marketing In A Digital World – The New CMO Challenge Mark Wilson – CMO, Avaya Webtrends Innovation Showcase: Webtrends Streams, Streams Lab and Special Guests Bruce Kenny – SVP, Technology and Hosted Operations, Webtrends Eric Butler – Sr. Director of Emerging Technologies, Webtrends
10:30-11:00am	Break in Solution Pavilion – Genius Bar + Demo Stations
11:10-12:00pm	Mobile Measurement Strategy Jeanniey Mullen – Global EVP/CMO, Zinio Benjamin Diggles – Director Digital Marketing, Webtrends SharePoint Measurement 101 Christian Buckley – Director of Product Evangelism, Axceler Webtrends Optimize Michael Wilson – Senior Director Product Marketing, Webtrends Improving Data Quality: Why’s And How’s Rob Seolas – Co-Founder, ObservePoint Jeff Jobe – Lead Technical Support Engineer, Webtrends
12:00-1:15pm	Lunch in Solution Pavilion – Genius Bar + Demo Stations
1:10-2:00pm	Introducing Webtrends Streams Eric Butler – Senior Director Emerging Technology, Webtrends Rick Weithas – Product Marketing Manager, Webtrends Optimizing Mobile and Social Channels Shawn Kimsey – Manager, Optimization Consulting, Webtrends Karen Wood – Product Marketing Manager, Webtrends Multi-Channel Data Collection with Webtrends John Clark – Principal Technical Consultant, Webtrends
2:10-3:00pm	Digital Measurement with Analytics 10 Eric Butler – Senior Director Emerging Technology, Webtrends Julie Gillison – Analytics Program Manager, Webtrends Rick Weithas – Product Marketing Manager, Webtrends Multi-Touch Attribution and Campaign Optimization Brandon Ralls – Director Digital Marketing Optimization, Webtrends SEM Integration and optimization Best Practices Peter Bowman – Senior Account Manager, Marin Software Chase Wells – Ads Partner Manager, Webtrends Enduring Success: Creating a Culture of Optimization Dan Rainford – eCommerce Optimization Manager, Lloyds Bank Hugh Kimber – UK Sales Director, Webtrends APIs: An Abundance of Flexible Options Brad Gross – Program Manager, Web Services and API’s, Webtrends Paul Lawbaugh – Program Manager of Product Development, Webtrends
3:10-4:00pm	Why Data Governance and Standards Matter Kevin Jemison – Digital Analytics Architect, Hilton Jeff Danko – Solutions Principal, Webtrends Leveraging Mobile to Extend the Social Enterprise Mike Ricci – VP Product Marketing, Webtrends David Uhler – National Director Research & Development, Slalom Consulting Panel: Optimizing the Enterprise: Testing Throughout the Organization Michael Sheppard – Solutions Manager, Microsoft Alec Dainty – Manager Business Analysis, Customer Strategy & Insight, Lloyds Bank Implementing Mobile Measurement Paul Lawbaugh – Program Manager of Product Development, Webtrends
4:00-4:30pm	Break in Solution Pavilion – Genius Bar + Demo Stations
4:30-5:45pm	General Session Mobile: The New Marketing Currency Powering Consumer Engagement and Revenue Michael Becker – North American Managing Director, Mobile Marketing Association Customer Panel – Business As-It-Happens: Re-Imagine Digital Marketing & Customer Engagement Martin Doettling – CMO, Webtrends (Moderator) Panelists: Richard Harte – Director of Strategic Planning & Analysis, Telegraph Media Group Eric T. Peterson- Sr. Partner and Founder, Web Analytics Demystified Alex Schemionek – Director, Analytics & Pricing, GoGo Inflight Internet Alec Dainty – Senior Manager Digital Metric Performance, Lloyds
6:30-10:00pm	Evening Reception at Ruby Skye

Wednesday, January 30

7:30-8:30am	Breakfast, Solution Pavilion – Genius Bar + Demo Stations
8:30-10:00am	General Session Realizing the Power of Digital: Applying Web-scale Data to Measurement Sean Bruich – Head of Measurement Platforms & Standards, Facebook Current Trends in Corporate Social Communication Brian Bailard – VP of Global Strategic Accounts, HootSuite Optimization – A Look Ahead Joe Stanhope – Principal Analyst, Forrester Research Customer Panel: Essential Optimization Strategies at Work Joe Stanhope – Principal Analyst, Forrester Research (Moderator) Panelists: Luc Behar – Director Web Analytics & E-Commerce, Air France/KLM Rachel Tobin – Marketing Analyst – Web Analytics, Whirlpool Corporation John Piechowski – Research Manager, Sprout at NBCUniversal Benjamin Hong – Director Marketing Analytics, Ogilvy & Mather
10:10-11:00am	What to Measure in Social Susan Etlinger – Industry Analyst, Altimeter Group Merlyn Gordon – Senior Product Marketing Manager, Webtrends Driving Adoption and Organizational Maturity for Collaboration Initivates Melissa Risteff – Senior Vice President, Newsgator Jeff Seacrist – VP Product Marketing Partner Solutions, Webtrends Conversion 101: Optimizing Landing Pages and Sales Funnels Karen Wood – Product Marketing Manager, Webtrends Kirk Ramble – Optimization Consultant, Webtrends Implementing Webtrends Streams™ Brad Gross – Program Manager, Web Services and API’s, Webtrends Vijay Ilavarasan – Program Manager for Streams, Webtrends
11:10-12:00pm	Customer Showcase: Success with Analytics OnDemand Susan Schultze – Project Leader, 3M Charles Yoo – Media Analytics Manager, Reuters Kevin Jemison – Digital Analytics Architect, Hilton Worldwide Steve Earl – Director of Product Marketing, Webtrends (Moderator) Panel: Facebook Campaign Optimization Eric Christopher – Vice President of Sales, Shoutlet Greg Gunn – Vice President Business Development, Hootsuite Merlyn Gordon – Senior Product Marketing Manager, Webtrends Jared Roy – Director Performance Marketing, Webtrends Building a Program: Deciding What to Test First and What to Test Next Tom Waterfall – Director Optimize Strategy, Webtrends Frans Poldervaart – Web Analytics Manager, KLM Why Upgrade to the Webtrends 10.2 Tag Tony Gray – Director, Consulting Services, Webtrends John Clark – Principal Technical Consultant, Webtrends
12:00-1:00pm	Lunch in Solution Pavilion – Genius Bar + Demo Stations
1:00-2:30pm	General Session Making the Case for Social Collaboration in the Enterprise Charlene Li – Founder, Altimeter Group Industry Panel: Using Social Collaboration To Promote Employee Engagement Charlene Li – Founder, Altimeter Group (Moderator) Panelists Kevin Dana – Vice President IT Enterprise Applications, Avanade Mark Wilson – CMO, Avaya Daniel Kraft – CEO, NewsGator Jeff Seacrist – VP, Product Marketing – Integration and Solutions, Webtrends Product & Solutions Roadmap Bruce Kenny – SVP, Technology and Hosted Operations, Webtrends
2:50-3:30pm	Best Practices in Video Measurement John Clark – Principal Technical Consultant, Webtrends Dash Lavine – Director Mobile Analytics & Partner Integrations, Webtrends Designing a Measurement Framework for the Social Enterprise Susan Etlinger – Industry Analyst, Altimeter Group Jeff Seacrist – VP, Product Marketing – Integration and Solutions, Webtrends Segmentation: Using In-Session Data and Customer Analytics Lothaire Ruellan – Director of Online Marketing, Rail Europe Peter Crossley – Director of Architecture, Webtrends Ad Hoc Analysis: An Answer for the Next Digital Marketing Question Mike Swope – Director, Program Management, Webtrends Neil Fasteen – Programs Manager, Partner Solutions, Webtrends
3:50-4:30pm	Partner Panel: Tag Management Maggie Neuwald – VP Product Marketing & Partnerships, Tagman Jeff Seacrist – VP, Product Marketing – Integration and Solutions, Webtrends Des Cahill – VP Marketing, Ensighten Driving Conversion with Performance Marketing Kirk Ramble – Principal Optimization Consultant Webtrends Targeting: Identifying Opportunities, Segmenting Visitors and Delivering Optimal Content Allen Harper – UI/UX Department Manager, Motorcycles USA Jason Miller – CTO / V.P. Of Technology, Motorcycles USA Jay Sahourieh – Optimize NA Sales Director, Webtrends Implementing Facebook Measurement Megan Douglas – Manager of Consulting Services, Webtrends Julie Gillison – Program Manager – Product Development, Webtrends
4:30-5:30pm	Closing Address in Solutions Pavilion – Demo Q&As With Experts, Prizes & Passport Winners Announced