Speakers
Allen Harper
UI/UX Department Manager | Motorcycle Superstore
Ensuring the best possible user experience has been integral to Motorcycle Superstore’s continued success in the motorsports industry. Allen and his team of seasoned UI/UX Designers continually monitor and test customer behaviors, shopping patterns, and user struggle points to ensure that the development of the brands robust e-commerce platform is always at its peak. Joining the company in 2011, Allen brought over 7 years of enterprise-level e-commerce experience to a team that was already brimming with top level talent.
Benjamin Diggles
Director of Digtial Marketing | Webtrends
Benjamin drives the enablement and awareness of Webtrends Mobile capabilities and is responsible for all public facing web properties and web marketing enablement. Prior to this role, Benjamin evolved the Agency program at Webtrends helping Agency partners effectively implement Webtrends Mobile Analytics and other solutions into customer campaigns.
Bradley Gross
Program Manager | Webtrends
Soon after graduating with a Computer Science degree from the University of Oregon I moved (back) to New York just in time for the September 11th, World Trade Center catastrophe. I spent the next couple of years developing applications for a non-profit organization dedicated to the World Trade Center disaster relief effort. When the relief effort come to a close I decided to revisit academia and in 2008 received my Master’s degree in System Science from Portland State University. During this time I worked as an application developer at various technology companies in Portland. Soon after I received my degree I was hired at Webtrends initially as a Technical Account Manager where I first honed my analytics skills. For the past several months I’ve been taking on a new challenge as the Program Manager for SDKs and APIs. I look forward to leveraging my academic skills in my current position.
Charles Yoo
Sr. Global Analytics Manager | Thomson Reuters
As head of Analytics for Reuters.com and all its mobile and video properties, Charles manages user data projects, including tracking implementation, multivariate testing, customer data mart and insight mining. Previously, he worked as Analytics Manager for Salon Media Group and a Digital Channel Manager for the online Atlanta Journal-Constitution, a Cox Communications property. He holds a bachelors degree from SUNY Binghamton and a masters degree from Boston University’s College of Communication. He’s based in New York City.
Chase Wells
Partner Manager, Ads | Webtrends
Chase Wells is responsible for supporting Webtrends Ads partnerships and integrations including: Marin Software, Google, Bing, and Facebook along with other emerging publishers. He manages the onboarding for all clients, drives tech projects with clients and our partners, and leads product features in the Ads platform.
David Mickelson
Manager, E-Metrics | 3M
David is a 28 year 3M employee and most recently has managed the eMetrics Center of Excellence for 3M.com for the last 10 years. David’s responsibilities include managing the business process for web analytics, visitor satisfaction and optimization programs. David’s previous experience includes intranet management and video production. David is a graduate of Lake Superior College and lives in Stillwater, Minnesota. 3M has operations in more than 65 countries, with more than 35 business units, organized into five business groups. 3M had worldwide sales of 29.6 billion in 2011.
David Uhler
National Director - Research & Development | Slalom Consulting
As the solutions director for Slalom Consulting, headquartered in Seattle, Dave runs the company’s research-and-development organization on a national level. In this role, he brings a decade of technical and management experience to clients and their mobile projects. In 2009, he built the company’s mobile practice from scratch, a unit that after just one year generated $5 million in revenue for Slalom. The goal of this group is to make business information accessible wherever it resides – in the cloud or on premise. Dave’s group creates unique iPhone apps to solve specific problems for clients, but also, more broadly, the group combines technical and management expertise to create mobile solutions that drive business results. The mobile component was just one of five groups Dave has launched within the company, and all of them have gone on to become nationwide initiatives for Slalom.
Des Cahill
VP of Marketing | Ensighten
Des Cahill brings extensive executive-level experience in marketing, sales and operations from some of America’s best-known technology companies – Apple Computer, America Online and Netscape – and from some successful startups – Autonomy, BridgeSpan, eFax.com and Habeas. Cahill is currently VP of Marketing for Ensighten, the leader in enterprise tag management, helping customers like Sony, Microsoft, United Airlines, Dell and Symantec better manage their websites. Previously Cahill was founder and CEO of Habeas, an email delivery services firm that he sold to Return Path in 2008. In his free time, Des enjoys cycling, skiing and playing guitar.
Eric Christopher
VP of Sales | Shoutlet
Eric is a sales veteran with nearly a decade of experience in the enterprise software-as-a-service marketing technology space. He has consulted with some of the world’s largest and most recognized brands in healthcare, insurance, finance, retail, agencies, and non-profits. Prior to joining Shoutlet, Eric served as a Senior Business Development Manager for ExactTarget, a leading email marketing software company, where his clients included Papa John’s International, McClatchy Interactive, The Finish Line Inc., and Careerbuilder.com.
Greg Gunn
VP Business Development | HootSuite Media Inc
Greg Gunn launched the HootSuite Enterprise Sales team and currently heads up partnerships, integrations and international expansion for the social media dashboard leader. His passion for people, technology and data has driven his career towards developing successful SaaS business solutions where the three intersect. Greg earned both a BCOM from the University of Victoria and an MBA at the Richard Ivey School of Business at the University of Western Ontario. Combining practical experience with comprehensive research, Greg was the lead on projects focused around digital strategy, online commerce and hybrid business models. Outside of his professional endeavors Greg can be found enjoying basketball, photography and is a “semi-professional” wedding MC.
Hugh Kimber
Sales Director UK | Webtrends
Hugh Kimber has been with Webtrends for 12 years, and subsequently has a broad spectrum of experience in the online world. More recently, As EMEA Director for Optimize EMEA, Hugh has been operating specifically in the optimization space helping brands such as Moneysupermarket, KLM Airfrance, Marks & Spencer, Phones 4U, and Renault increase conversion across multiple acquisition channels.
Jared Roy
Director Search and Social Services | Webtrends
Jared Roy, Director Performance Marketing Jared is a thought leader within Webtrends, developing the company’s point of view and general go-to market strategy for all digital marketing offerings. Leading the Performance Marketing practice at Webtrends, he drives strategic direction, associated revenue, profitability, and growth of the Performance Marketing team. On the technical side, he develops and delivers best practices and methodology for the performance marketing practice. Jared also builds trusted client relationships by overseeing all strategy and execution behind Webtrends digital marketing solutions, and establishing best practices for each client across their multiple digital touch points. Prior to joining Webtrends Jared served as vice president of digital strategy at Risdall Marketing Group where he developed integrated marketing campaigns that touched all areas of digital marketing, including SEM, SEO, social media, and online marketing strategies. He has also held key management positions at Mullen Advertising, Keystone Symposia and Weber Shandwick. Jared is an experienced speaker, thanks to his former role as Adjunct Professor of Marketing at The College of St. Scholastica and The University of Minnesota and speaking slots at several industry events including American Marketing Association, Direct Marketing Association, Public Relations Society of America and Advertising Federation of Minnesota.
Jason Miller
CTO / V.P. Of Technology | Motorcycle Superstore
Now in his fourteenth year at Motorcycle Superstore, Jason as the VP of Technology, leads the teams responsible for all technical aspects of the company including software development, maintenance, network administration and technical support to all other departments. Motorcycle Superstore’s utilizes a custom in house e-commerce platform incorporating customer website, product management, customer service and distribution / ERP management consoles. Motorcycle Superstore is #197 on the IR 500 and did over 100 million online last year. Jason currently holds a Bachelors in Information Technology as well as industry certifications including MCSE,MCSD,MCDBA and IT Project +. In his free time, Jason enjoys adventure touring on his BMW R1200GS and wakeboarding.
Jeanniey Mullen
Global EVP/ CMO | Zinio
Jeanniey Mullen is Global Executive Vice President and Chief Marketing Officer of Zinio, the world’s most popular digital newsstand and publishing media marketplace. Mullen is known for her entrepreneurial style and her ability to build, shape and grow brands into well known dominant and successful entities. An early player in the digital space, Mullen is renowned as a pioneer in email marketing and digital publishing. Her knack at being first in new markets gives her an edge. Today, she brings this extensive experience to bear at Zinio, defining and implementing strategies to create explosive growth through strategic partnerships with publishers, technology companies, brands and consumers. These initiatives have commanded monumental growth in her five year tenure.
Jeff Danko
Senior Director, Enterprise Client Success | Webtrends
Thought Leader possessing 19+ years of expertise in business intelligence, web analytics, dashboards, software development, project management, sales, and account management. Providing direction by communicating the value of data driven insights leading to positive impact on marketing, brand, and sales.
Currently, Jeff leads Webtrends’ Enterprise Client Success team which ensures long term strategic partnerships; expansion of our digital intelligence footprint; and the willingness of our top tier clients to tell their stories of how they’re utilizing our cutting-edge solutions in the marketplace. Previous to Webtrends, he was the analytics lead at PricewaterhouseCoopers bringing data driven insights and actionable metrics to gauge the firm’s digital marketing and sales strategy domestically and internationally.
Jeff Jobe
Technical Support | Webtrends
Jeff Jobe – A senior support technician with over 7 years of experience at Webtrends. Focused on data collection, data integration, site optimization and excellect customer service.
John Clark
Principal Technical Consultant | Webtrends
Mr. Clark brings over 30 years experience from the multi-store, multi-format retail. He is a versatile, well-organized recognized for extensive experience in across a broad and diverse range of disciplines including managing /developing analytics and competitive intelligence systems, workload management, project planning and facilitation, marketing and merchandising. Mr. Clark has a Masters in Business Organizational Management and Leadership, with undergrad work on computer architecture and design, and Business Management. Mr. Clark holds 6 patents for process and product innovations and is certified in Competitive Intelligence, Continuous Process Improvement, Six-Sigma, Lean & FADE Certified, Solaris & Linux Certified, Microsoft A+ Certified, PHP Master, VBA, C++, Java Script fluent and an Excel guru
Julie Gillison
Program Manager | Webtrends
Julie Gillison is a Program Manager in the Webtrends Engineering group, where she guides development of the company’s flagship product, Webtrends Analytics. Julie’s long history of leading development teams and building analytics and business intelligence solutions has taken her to AT&T, Citibank, and Symantec where she collected and explored customer data in order to apply the best technology to solve customers’ business problems. Most recently at Webtrends she’s been leading the charge to integrate social data with the data collected from Webtrends’ best-in-class tagging solution.
Karen Wood
Sr. Product Marketing Manager | Webtrends
Karen Wood helps marketers increase conversion and revenue by optimizing content across digital channels. Her experience includes hands-on landing page testing and content targeting, executing product launch campaigns, and engaging enterprise customers across multiple industries and touch points (mobile, social, Web). At Webtrends, she oversees product marketing activities for conversion optimization solutions.
Kevin Jemison
Digital Analytics Architect | Hilton
Kevin Jemison is the Digital Analytics Architect for Hilton Worldwide, responsible for defining measurement strategy and governance across 10 brands for over 3,800 hotels in 91 countries. Over the last 10 years, Kevin’s career in Analytics, Finance, and Information Technology has been split between clientside and agency/consultancy roles across a broad range of sectors for Fortune 500 companies to small start-ups.
Kirk Ramble
Optimization Analyst | Webtrends
Kirk is the Principal Optimization Consultant at Webtrends and works with several clients to help drive their testing and optimization programs. Kirk has provided test strategy, implementation, analysis and strategic roadmap assistance to several Fortune 500 clients including: • Microsoft o Several groups inside Microsoft • Kimberly Clark • Nationwide Kirk has an expert level of understanding of A/B, Multivariate, Split Path & Campaign Optimization testing – and helps clients understand how to use these tools to drive business results. A regular presenter and speaker in the optimization space, Kirk is excited to make his Engage debut.
Lothaire Ruellan
Director of Online Marketing | Rail Europe
Lothaire Ruellan is the Director of Online Marketing at Rail Europe, the largest distributor of European rail tickets and passes in North America. Passionate about Web Analytics, Lothaire has championed the development of Digital Intelligence initiatives at Rail Europe, using the WebTrends suite of products. He launched a customer segmentation and targeting program by integrating data from WebTrends Segments with Rail Europe’s email marketing platform to increase conversion rate and promote customer retention.
Maggie Neuwald
VP, Product Marketing | TagMan
As vice president of solutions marketing for TagMan, Maggie Neuwald launched TagMan’s STREAM partner program and heads product marketing efforts. Prior to TagMan, she had several years of experience in digital advertising and technology marketing. As director of product management for [x+1], she created their marketing attribution reporting suite. Prior to that, she was the director of professional services for Yahoo!’s Right Media group, where she managed a team responsible for launching Right Media’s business with top-tier advertisers and agencies. While in that role, she demonstrated a track record for direct response and brand advertiser services, and developing campaign measurement programs.
Megan Douglas
Manager of Consulting Services | Webtrends
Megan Douglas, Manager of Client Services Megan Douglas had a long and varied path to Analytics. She began working on web pages in 1994 which was well before she had any idea what the internet or web pages were. After taking a break to do a stint with a Tony-award winning Broadway producer as well as some time as a professional coach, Megan realized that she needed to come back to the work she had abandoned in the early 90s. Starting as a Web Administrator for an ERP company, Megan worked her way up and eventually managed global web development for a large software company – managing everything from SEO and online campaign development to site redesigns and CMS implementations. Megan happened into the world of Analytics after asking herself what was next and realizing Analytics was the most interesting option. After working with the Webtrends product for 3 years at Orbitz, she joined the Webtrends team focused on Mobile and Social analytics. In addition to her continued work in the mobile and social spaces, she manages an exceptional team of consultants who implement the Webtrends solution for our clients.
Melissa Risteff
SVP | NewsGator
Melissa Risteff is the SVP of Enterprise Engagement at NewsGator. She’s responsible for their adoption consultancy practice, partner competency and enablement program, and social business solution delivery – each having a major impact on aligning to customer business value and ultimately making social real. Melissa previously served as CMO of a collaborative analytics software firm, VP of Product for an eLearning company, and has held senior level strategy and product management roles at both Sun Microsystems and GE. She is a thought leader in the space – with advanced graduate research following her passion in social technologies and organizational development. Born in NY and raised in VT, Melissa moved to CO in ‘92 and stayed for the weather and lifestyle. She has an affinity for gastronomy, wanderlust, and hiking. Follow her at www.linkedin.com/in/risteff and @mristeff on twitter.
Merlyn Gordon
Sr. Product Marketing Manager | Webtrends
Merlyn has spent the last decade helping leading global brands succeed with digital marketing, social CRM, and multi-channel measurement solutions. He is currently responsible for product marketing activities related to Webtrends’ digital measurement solutions, including site, mobile and social analytics.
Michael Sheppard
Solution Manager | Microsoft
Michael Sheppard is the Senior Solution Manager for Digital Marketing IT at Microsoft. In his role, Michael works to connect adopters and grow the Optimize @ Microsoft Program through a standard set of experimentation capabilities via an enterprise agreement using WebTrends Optimize. In addition, Michael works across Microsoft IT to connect and advance the digital marketing capabilities; tagging, targeting, segmentation social and analytics to improve cross-channel and cross-network conversions for marketing organizations.
Michael Wilson
Sr. Director, Product Marketing - Optimization | Webtrends
As Sr. Director of Product Marketing, Michael drives product strategy and direction for Webtrends Conversion Optimization solutions. He brings 20 years experience in enterprise software, behavioral targeting, customer experience optimization, and conversion marketing. Prior to joining Webtrends, Michael founded a mainframe integration company focused on delivering customer data to digital marketers. He switched gears to work with Vignette, RichRelevance, and TouchCommerce to establish product teams and build solutions to help organizations create better customer experiences that drive revenue and retention.
Mike Ricci
VP - Digital/Product Marketing | Webtrends
As VP of Webtrends Digital Solutions Group, Mike is responsible for all facets of Webtrends digital marketing operations. He also oversees the companies product marketing efforts and mobile analytics business. Mike is considered one of the top thought leaders in the mobile marketing arena and chairs the MMA Mobile Analytics Committee. Mr. Ricci joined Webtrends after serving as VP and Mobile Practice Leader for Merkle where Michael established Merkle’s mobile marketing practice and positioned Merkle as the premier mobile provider in the eCRM space.
Mike Swope
Director Engineering Program Management | Webtrends
Mike Swope has been with Webtrends’ world-class Engineering team for over six years and now leads the Program Management group, which is a collection of product experts who are responsible for technical product direction, product requirements, and release execution. Prior to Webtrends, Mike built a broad technology background and product experience with stints at Accenture, Kellogg, Nike, Capgemini, and Sabrix. In his twenty-plus years in these roles, he has led teams and driven strategic reporting and analysis projects across many industries.
Neil Fasteen
Program Manager - Partner Solutions | Webtrends
I’ve worked for Webtrends going on 6 years now. First with the world-class support team providing top tier support and training to the global Webtrends organization, then as a Technical Consultant, and finally in my current role as Program Manager. Prior to that I worked with Symantec as a content developer, helping to gather and organize data to better produce and optimize self-service support solutions worldwide. One step further back and I was working with a crack team to process and deliver satellite imagery in a custom developed web application that allowed user attributable overlay of geo-referenced third party data (ask me about it). I believe that Webtrends is at the cutting edge of analytics and digital intelligence, and given what we’re innovating on a daily basis, I wouldn’t be anywhere else in the world.
Paul Lawbaugh
Program Manager | Webtrends
Paul has over a dozen years experience at Webtrends in product management, business intelligence, and engineering project management. Paul designed Webtrends’ RESTful API & mobile SDKs and has independently developed and published mobile apps for Android, iOS and Blackberry
Peter Bowman
Sr Account Manager | Marin Software
Peter Bowman is a Senior Account Manager at Marin Software focused on strategic client relationships.
Peter joined Marin from The Nielsen Company, where he managed client service engagements with major customers such as AT&T, Motorola and Best Buy. Some of his past projects involved deep analytics to hone AT&T’s smartphone strategy and helping Best Buy shape their “Best Buy Mobile” initiative.
Peter has driven success with clients by ensuring that Marin meets its client expectations and satisfies their business needs while consistently working towards achieving their long-term strategic goals.
He oversees some of Marin’s largest clients, including Salesforce.com, Symantec, PayPal, Overstock.com, Memory Lane and WebTrends to name a few.
Peter holds a Bachelor degree from Kenyon College.
Peter Crossley
Director, Product Architecture | Webtrends
Pete Crossley, Director of Architecture, drives the architectural vision of Webtrends product portfolio. He has over 12 years of enterprise development and technology experience and was the original principal software engineer of Optimize. Pete’s knowledge of technology allows him to develop and design technology solution to solve complex business problems. When not working, Pete can be found blasting through powder in the Cascades.
Rick Weithas
Senior Product Marketing Manager | Webtrends
As Senior Product Marketing Manager, Rick drives new and emerging Webtrends products to market. He is a key part of the Product Marketing team delivering solutions that improve customer value and leads critical Early Adopter programs as well as manages the Customer Advisory Board for Webtrends. Rick has a diverse background spanning 20 years in digital marketing, sales, agency, engineering and operations with previous leadership positions at Infogroup/Yesmail, Babcock & Jenkins, HP and Boise Cascade. Rick received an MBA from the University of Portland and a BSc degree in Engineering from Miami University.
Robert Seolas
CEO and Co-Founder | ObservePoint
Robert K. Seolas, CEO and co-founder of ObservePoint, is a seasoned online marketing veteran. He is a passionate advocate for analytics data quality and a frequent speaker at Dat and Analytics industry events. His work has established ObservePoint as the leading provider of enterprise data quality assurance services.
Steve Earl
Director of Product Marketing | Webtrends
Steve Earl is the Director of Product Marketing for Analytics & Streams at Webtrends. In this role he is responsible for all product marketing activities related to Webtrends’ digital analytics product line, including site, mobile and social analytics. Steve oversaw the release of Webtrends Analytics 10, the next generation of Digital Analytics, a breakthrough product that provides marketers a unified view of the performance of their online brand. As a platform for digital measurement, Webtrends Analytics 10 provides marketers the ability to measure and improve mobile & social marketing campaigns while providing a comprehensive view of digital engagement across all their digital properties.
Susan Etlinger
Industry Analyst | Altimeter Group
Susan Etlinger is an Industry Analyst with Altimeter Group where she focuses on social media analytics and strategy. For the past 20 years, she has worked at the intersection of people, processes, and technology, in companies such as Charles Schwab & Co., Inc., and in the agency world, most recently at Horn Group.
Susan focuses on helping clients develop strategic, actionable plans that support their unique objectives and organizations through periods of rapid change. Her experience across the enterprise in information technology, marketing, customer service, and retail enables her to assimilate the needs of multiple constituencies and apply them pragmatically to real-world business requirements.
Susan has a deep grounding in interactive marketing and social technologies. As a Senior Vice President at Horn Group, Susan pioneered the agency’s social strategy offering, advising start-ups to Fortune 500 companies on social media best practices and strategic plan development. She has launched dozens of companies and products and counseled businesses through crises, liquidity events, and large-scale organizational initiatives.
Susan is regularly interviewed and asked to speak on social strategy and best practices for business, and she has been quoted in outlets including The Wall Street Journal, Businessweek, The San Francisco Chronicle, and FastCompany.
Susan is a published translator and has a BA in Rhetoric from the University of California at Berkeley.
Tom Waterfall
Director of Optimisation Solutions | Webtrends
Tom Waterfall, Director of Optimisation Solutions, Webtrends oversees the development and management of the Optimize client services team, responsible for delivering Webtrends clients’ 360-degree conversion optimisation strategies to increase site conversion and marketing ROI. With an exceptional track record of customer retention, Tom has realised hundreds of successful tests in his 5 years in the site optimisation industry, with fortune 500 clients across the globe spanning multiple verticals.
Vijay Ilavarasan
Program Manager, Streams | Webtrends
Vijay Ilavarasan is a technology professional with a focus on emerging products and the Program Manager for Webtrends Streams. Vijay has a passion for numbers and business intelligence. He has worked on products that tap intelligence from social sources and provide deep information about visitors and segments. Vijay is a strong believer in making intelligence available to everyone in the organization, in a timely and easy to consume manner.
