Training

Webtrends will be offering in-depth, instructor-led product training following Engage 2013. All classes will be held on January 31, 2013 and February 1, 2013 at the Microtek – San Francisco, CA location – just blocks away from the Westin St. Francis. All Engage conference registrants receive a 30% discount on training classes.

Webtrends Analytics for Marketing Professionals: Foundations and Report Analysis
Discover the foundational elements of Analytics On Demand. Focus is on core features, terminology, and key report capabilities specific to Analytics On Demand. Participants will also learn how to collect and analyze data, and generate reports, enabling their organization to make informed, data-driven decisions about marketing efforts. View Full Syllabus
Webtrends Analytics for Technical Professionals: Essentials
Produce reports required by business users and other Webtrends end users in the organization. This class is for technical professionals responsible for configuring Webtrends Analytics features. Participants learn to configure and implement the base functionality provided in Webtrends Analytics 9 and Analytics 10. View Full Syllabus
Webtrends Analytics for Technical Professionals: Advanced Administration
Learn to expand the capabilities of Webtrends Analytics beyond basic tracking and customize implementation to meet your organizational needs. View Full Syllabus

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SOLD OUT

Mobile and Social Workshops

By popular demand, Engage will also feature workshops on two of the hottest topics in mobile and social marketing.

Space is limited. RSVP by selecting the “Mobile Workshop” and “Social Workshop” boxes when registering for Engage.

Note: If you’ve already registered for Engage but have not yet signed up for either workshop, please email engage2013@webtrends.com with “Mobile/Social Workshop” in the subject line to RSVP.

Monday, January 28

3:00pm. Mobile Workshop: Cross-Channel and Hybrid App Measurement
How to use Webtrends Mobile Analytics to define your mobile marketing efforts, from measuring key program indicators to tracking specific conversions. Learn how to:
  • Accurately track users from mobile sites to mobile apps and vice versa
  • Select the right visitor identification method and correctly measure hybrid mobile apps and more
  • Add depth to App analytics (ex. click actions, funnels, path analysis, product/conversions)
  • Pass visitor IDs & referrers across channels

Speakers
Dash Lavine. Director of Mobile Analytics and Partner Integration, Webtrends.
Paul Lawbaugh. Program Manager, Webtrends.

To Register
Select “Mobile Workshop” while registering for the full Engage conference. Start your registration now
3:00pm. Social Workshop: Driving Real ROI with Facebook
A programmatic approach for getting real ROI from your Facebook page through strategy, targeted ad buys, engaging applications and deep measurement. Learn how to:
  • Generate return and response from Facebook through persona creation and targeted ad buys
  • Unlock the best kept secret to Facebook: marketing to your fan base
  • Apply best practices, including highly targeted ads to fans driven to apps with refreshed creative

Speaker
Jared Roy. Director of Performance Marketing, Webtrends.

To Register
Select “Social Workshop” while registering for the full Engage conference. Start your registration now

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